A Picture Speaks a Thousand Words…and So Does a Flash Demo

From Joe Pacor

We are inundated with collateral today, and I am as responsible as the next person for contributing to the reams of presentations, power points, solutions briefs, white papers and so on. I am also very proud of such contributions; otherwise I wouldn’t be performing an important aspect of my role. However, every now and then it’s exciting to branch out into other forms of media in order to communicate our messages. In this case, I am specifically talking about the use of the Flash Demo and its marketing effectiveness. I’ve found that developing the succinct video recording (generally five minutes, or less) offers a tremendous complement to the many brochures which are available through a simple Google search and download. When someone is interested in a software solution, Flash Demos deliver what every inquisitive person is ultimately looking for: to see the solution, as well as to read about it. Coincidentally, we at SAP have just completed the creation of 4 such Flash Demos, which you may find quite interesting.

Constructing the Flash requires a storyboard, demo recording, and a nice voice-over (my gravelly voice would never make the cut).  We decided to focus our storyboards on the financial solutions which I have written about previously (“Managing Your Receivables Management Within a Shared Services Center”). The allure of these demo videos is that they are constructed based upon the ‘day-in-the-life’ approach to using SAP solutions. Real world scenarios of customers, suppliers, and other business partner interactions provide the backdrop to the Flash. Since I spent ten years in solution engineering demonstrating our financial applications, I’m a firm proponent of ‘seeing is believing’. With that said, let me briefly describe the associated demos so you can choose those most suited to your particular interests. After reading about the topic, all you have to do is click on the link, sit back and watch. Enjoy!

1. SAP Collections and Dispute Management (Part 1) Manage Collections:  Learn how to effectively manage receivables, prioritize delinquent accounts, and gain an in-depth view of your past-due accounts

2. SAP Collections and Dispute Management (Part 2) Mange Disputes: Learn how to consolidate, manage and resolve customer disputes quickly and effectively

3. SAP Customer Financial Fact Sheet mobile app: Learn how to access pertinent financial customer information while on the road; the app helps to better negotiate with customers, drive down days sales outstanding, and provide faster customer service

4. SAP Shared Services and Receivables Management: Learn how SAP Shared Service Framework for financials and receivables management solutions can help increase service quality and improve collaboration with customers and suppliers.

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